TALLYMARK started with a simple problem: I couldn’t find the perfect t-shirt. I wanted something that felt effortless, a piece I could throw on after skiing or golfing that was both comfortable and elevated. Everything I came across was either too basic, too flashy, or just didn’t capture the feeling of those moments I loved most: the après ski drinks, the last putt on the 18th, the inside jokes with friends that live long after the day ends.

So I decided to create it myself. TALLYMARK is built around t-shirts, crewnecks, and hoodies that tell those stories in a simple, classic way. Every design is inspired by the moments we all count: the runs, the rounds, the laughs, and the memories. From phrases like Après Ski Club and The 19th Hole Club to bold statements like Ski Like a Girl and Golf Like a Girl, these pieces are made to feel as good as the memories they’re tied to.

At its heart, TALLYMARK is about keeping score. Not in a competitive sense, but in a way that celebrates the things worth counting. The number of runs you skied. The rounds you played. The drinks you've consumed. The weekends with friends that felt too good to forget.

I wanted clothing that could capture that feeling. That’s what TALLYMARK is. Cozy, elevated, and designed for whatever you’re counting.